OPPORTUNITY COST
Opportunity Cost was first propounded by John Stuart Mill. In the ordinary sense, Opportunity Cost is
the forgone alternative. But
in economics, Opportunity Cost is the real
cost of the forgone alternative. The
scale of preference made earlier is referenced.
Buying the Shirt means the individual has to forgo the other five items
in the list. It, therefore, seems that
the forgone alternatives are these remaining five items. This is not exactly correct! The Book which ranks next to the Shirt is
actually the forgone alternative. If he
had enough money, the next item he would buy is the Book because it ranked next
to the Shirt.
In the aforementioned
example, the individual would forgo the purchase of the Book because of
insufficient money. The money is the
scarce resources which could have been put to several other uses besides buying
any of the listed items. This leads to
choice and something has to be forgone.
The extra money which the individual does not have is the cost of
forgoing the Book. Hence, the cost of
the forgone alternative is the opportunity cost.
Specifically, the individual
represented above requires a Shirt and a Book that costs N500.00 each. He has just N500.00.
If he decided to buy the Shirt, the Book is the forgone alternative. The reason for forgoing the purchase of the
Book is his insufficient fund. The cost
of purchasing the Shirt is the Book that is forgone measured in monetary
terms. The value of the Book is N500.00.
The N500.00 is the opportunity
cost of foregoing it. Simply put,
opportunity cost arises because of the several purposes to which the scarce
resources (in this case the N500.00)
can be put to.
Again, let the
argument be extended further. If the
Shirt costs N500.00 and the Book costs N500.00.
The individual who needs a total sum of N1,000.00 but has N800.00
will still have to make a choice between the two commodities. Since the Shirt ranks first in his order of
priorities, it has to be bought first.
He will still forgo the Book in the mean time. The Book is still the forgone alternative. But N500.00
cannot be said to be the opportunity cost because, in this instance, he needs
just N200.00 more to have the
Book. The reason for forgoing the Book
is not N500.00 as in the previous
example. The cost of forgoing the book
now is N200.00 even though the value of
the Book is N500.00. The N200.00
is the opportunity cost to this individual at this point. That is the cost - the real cost - of
forgoing the Book.
Besides, the cost
of the Book could have been N300.00. This means that to the individual who
required N800.00 to buy the two items
but has N600.00 would still have to
make a choice. If the Shirt is bought,
the cost of foregoing the Book is not N300.00
but N200.00.
On the alternative,
a piece of land could generate 20 tubers of Yam or 20 tubers of Cassava. If the land is used for Yam, we would forego
the consumption of Cassava. The cost of
foregoing the consumption of Cassava is the cost of the 20 tubers which the
land cannot be subjected to produce.
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