Tuesday, 12 February 2013

SCALE OF PREFERENCE

A scale of preference is any arrangements of the wants of individuals, firms or governments according to their importance.  The scale of preference is just an imaginary list that exists in the minds of individuals, firms or governments.  An imaginary list can be in this form:
1.      Shirt
2.      Book
3.      A pair of Shoes
4.      A pair of Trousers
5.      A Travel Bag

From the above imaginary list, Shirt is the most important.  That is why it ranks first.  Hence, it must be purchased first before any other items in that list.

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